We are building a team that is curious, innovative and ambitious – some from the language service background, others from a totally unrelated field. But the common thread that moves us forward is the determination to bring the human back to languages and create an impact through our work. Eager to join our team of talented ‘Humans’?
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In today’s interconnected world, businesses constantly expand their reach across borders to tap into diverse markets. However, amidst this globalisation, one crucial factor often overlooked is the significance of translation in marketing strategies.
Human translations sync with human comprehension and make the content more relevant to the readers. Human translation services and AI translations may share the same content, but the intent may differ. Let’s learn how in this latest blog.
Mistranslated subtitles are one of the major reasons why your foreign viewers would stop watching your videos. Here’s how you ensure that you are always on the top of your subtitling game.
When it comes to language translation, the most important criterion in testing accuracy is contextual relevance. When something is being translated from one language to another, the context must be preserved and the meaning shouldn’t be lost. That’s just the tip of the iceberg! Human translators triumph over machine translators because of our ability to differentiate and process all the possible sentence structures and usable words to find the combination that is best suited in a particular context.
