We are building a team that is curious, innovative and ambitious – some from the language service background, others from a totally unrelated field. But the common thread that moves us forward is the determination to bring the human back to languages and create an impact through our work. Eager to join our team of talented ‘Humans’?
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App localisation is an important topic in the app market. Should someone go for it or not? Well, if the app service is focused on a certain place, then maybe it isn’t worth the effort. However, if localisation is possible, it must be done because app localisation can increase 767% of your downloads. Nice, right? But first of all, what is app localisation about?
International localisation fails are legendary – which go on to show even the most established brands fail big time when they take their campaigns beyond familiar borders.
Facebook is available in 84 languages. Twitter can be accessed in 32 languages. Gmail is available in 58 languages and Pinterest in 31 languages. WhatsApp is available in 20 languages.
The similarity between these apps is that they are customised, diversified and translated into local languages.
