Translation and Localisation

You may be aware of the infamous Kentucky Fried Chicken fiasco in China. Their popular catchphrase “finger-lickin’ good” was mistranslated into “we’ll eat your fingers off” in Mandarin! You can very well imagine what it could have cost the company’s business. It was a very close call, one which may have been avoided with a more credible translation source. Human translation services, however, have the reputation of being expensive. Pricing of translation services depends on a lot of factors, the main one being that the work is being done by humans and not by artificial intelligence.

To win the hearts of their Indian audiences, many big and small brands are localising their products and services.

A discussion with finance professionals about what goes into building a successful, user-friendly trading platform.

Translation and Localisation

Learn how translation and localisation can help enhance the functional provisions of multilingual trading platforms for its users.

Do varying translation costs confuse you? This infographic explains the current pricing models used by language service providers.