Case Study: InterDesign’s International Expansion
The global eCommerce market is booming! With large eCommerce sites such as Amazon now available to several international markets, no corner of the world feels remote anymore. There are however, a few challenges when it comes to selling to a global audience, a major one being eCommerce localisation. Find out how we helped InterDesign communicate better with their target audience!
Client – To sell their home organisation products to customers from various countries through Amazon, InterDesign needs online product listings and packaging labels translated from English to French (Canadian), German, Spanish, Mandarin, and Italian.
Collaboration – Impressed by the breadth of our capabilities, InterDesign made initial contact with us to try our translation services. Our ability to coordinate with their different departments & divisions to deliver diverse projects on time, has been the foundation of our ongoing collaboration.
Our Approach – We’ve carefully chosen native language experts with many years of experience in product copywriting and translation. That, coupled with our competitive pricing model, encourages InterDesign to always remain loyal to our services!
Based in Solon, Ohio, InterDesign is a housewares design company that started over 40 years ago. Their goal is to offer innovative storage products for the home at a reasonable price with product solutions designed for the bathroom, kitchen, pantry, closet, laundry room, etc. They have distribution facilities in North East Ohio, Europe, China and Japan and sell to over 100 countries across multiple continents.
Inter Design Challenges
InterDesign has been able to expand their business to new, international markets through translated amazon listings and corresponding packaging labels
With 100% accurate and contextually correct translations, there has been a significant increase in the credibility of the brand overseas, with sales constantly on the rise